Bernard Clarke

Being Forced To Change

Sometimes we chose to change our environment, sometime our environment decides to change us. Right now, the impact of Covid-19 means we are all being forced to change. If you lead a business you are not only dealing with your own changed world but also how it changes the worlds of your colleagues, your company and your customers.

One thing I have had to wrestle with in this situation is feeling like work is being unfairly taken away from me. I know it is insignificant compared to the pain and fatalities the virus is causing but being honest it is still hard to take.

Just a few weeks ago we celebrated 10 years of our company, that’s 3,650 days of graft, of constant plans, thinking, strategising and all topped off with a lot of worry and plenty of success. It is emotional to run a business – however big or small – and I’ve invested my reputation and character in it too. So, to lose work, and good work at that, work I and others had strived to find, secure and then start is painful.

As I have often shared with clients, I decided to take my own recommendation. I went back to one of the models we’ve used over the years about change: the Kubler Ross Change Curve. Using a model like this to review the situation gives an objectivity to my thoughts, and starts to remove the emotive reaction bubbling within me.

Kubler+Ross+Change+Curve.jpg

I can see in the change curve how in my conversations and emails and I moved from shock “Can the government really order businesses to stop overnight?”) to denial (“This is just temporary, an overreaction”). Then onto frustration and anger (“How will any company survive this?”) to resignation (“What can we salvage from this?”).

I know my character and that journey would have taken a long time on my own. Fortunately, I have a business partner (Andrew Ramwell) who excels at re-framing discussions and positive thinking. My few days of responding negatively quickly shifted to talking about opportunities, making a plan and the re-making it again (so far about 7 times in two weeks!). Now I’m into a new rhythm of work, communication and strategies; now I am ready for ideas, fresh thinking and for learning more. My mind set is back to 'growth' again and not 'fixed' on wallowing in just one place.

From my experience thus far I'd say to any business owner grappling with this complex time to:

  1. Stay safe, listen to and follow the government’s advice to protect you, your loved ones and your community.

  2. Check out where you are on the change curve. Are you moving through it and out the other side or are you stuck somewhere repeating patterns?

  3. Who helps you? I had an Andrew Ramwell, so who is yours? Family, friends, colleagues? This unprecedented situation is not one to face alone, no one person has all the answers. Seek out quality support.

I'd be interested to know other people's responses:

  • What strategies are others deploying?

  • How are you finding a way through this changing environment?

  • When did you move from the negative to positive response?

  • Who are you helping to find a way forward?

And finally, if you want a way of structuring support you give others inside or outside your business, then to be productive at Know+Do we have shared a free template and how to video to encourage people to form practical, focused Virtual Mastermind Groups of their own.

Leadership Learning Online

Know+Do is excited to announce a new online course called, Leading A Brilliant Team.

We recognise that getting time away from the office to attend training is harder than ever; but the demands on Team Leaders is growing. So, we’ve compiled Leading A Brilliant Team to meet that need.

Containing 40 minutes of video and 30 downloadable resources, this online course is designed to be of practical help to anyone leading a team - large or small, senior or new, paid or voluntary. You can preview some of the material and assess how it suits your current CPD needs.

The course covers topics that help you:

  • Better understand your team’s capabilities;

  • Review your leadership styles;

  • Raise team performance; and,

  • Assess how to sustain high performance.

To access the course follow this link; its price is just £99* but readers of our website can access it (for a very limited time) for free - just email me requesting a code!

If you have more topics you would like us to consider please get in touch and share your leadership and management training needs.


*Know+Do use Udemy to provide all our online courses. It is a worldwide, trusted platform for interactive learning. Users are required to log in to the system to gain access to the courses. If any payments are made you have a 30-day money back promise. For the full terms and conditions please click here.

Planning For Success

I had the immense privilege this week of spending a day with 50 excited, keen and passionate new business owners; all of them were about to start on the adventure of starting-up a new company. My task for the day was to help them create an effective business plan as they begin a year long programme of tailored support (if you are in the West Midlands of England check the BSEEN programme out).

Throughout the day I was fascinated by the range of business ideas in the room, the types of organisational models being developed and the depth of knowledge from these start-up leaders. From this diversity, two common questions did emerge:

  1. Do I really need a business plan?

  2. Where do I start with my plans?

Good questions; any start-up entrepreneur knows how they use their time is vital so defining why something should be done and then how best to start makes sense. So, for those that may be asking similar questions I’ve shared my answers below as food for thought:

Question: Do I really need a business plan?

The answer is ‘No’… and it is also ‘Yes’. No-one has to write a plan, it is not compulsory for starting a business. It all depends on context. A couple of people in my LinkedIn network shared their views on this recently:

“Didn’t have a business plan - grew organically for the first couple of years but then realised I was being pulled in too many directions so at that point did do a plan. The key thing for me is that’s it’s a live document that needs to flex and adapt to changing circumstances.”

“Forget them at the start! Find something you are truly passionate about. And START. The BP will develop naturally. Usually from about Month 3 or 4 (after tonnes of focus on sales and meeting people from the industry etc).”

I appreciated their honesty but the interesting point was that both business owners moved quite quickly to writing a plan. I understand why we do not like them. Plans sound very formal, they can feel staid and unexciting. Plus the business idea is dynamic, evolving in our minds all the time at the start and not easy to put into a words let alone a linear, page by page structure.

This constantly evolving and changing situation is precisely the reason for a plan being of value. The first one you write should be different to the one you have after 6 months. The first one you write will most likely not be the only one. By moving thoughts and ideas from your mind you begin to create a structure for your ideas to be tested and refined. Often what we think something should be can be deceptive; our minds can easily twist reality or tweak expectation; it is easy to build something with a blindspot that later on costs us money.

When you write ideas out you can test them, review them and refine them. You as the business owner need to spot the flaws in advance and seize the opportunities around your ideas to best effect. As you lay out your plans you can pivot the business to a better option or stop a line of thought as you realise it does not stand up to financial scrutiny.

Another big factor in why you might write a business plan is connected to what you need to invest and / or risk to start a business. For instance, if you need to borrow £100k from the bank a sound, detailed and costed plan is necessary. If you need just £5 from your pocket and 2 hours of your time to start, you might not write down too much. So, if you have external agents to bring into the business in some way (such as a partner, investor, funder, key supplier, etc.) a plan helps you show credibility and gives you substance for negotiations.

Finally, the style of plan is also flexible. If you like pictures, trying using symbols and imagery as you compile your plan. Not all plans have to be 50 page text documents with complex spreadsheets. They need to suit you and the audience they are written for, so they become interactive as you update them and improve your thoughts.

Now, lets look at the second question.

Question: Where do I start with my plans?

One reason business plans do not get written is start-up owners can feel daunted by the prospect. Well, a measure of a person’s readiness to run a business can be seen in their response to such a challenge.

Why? Well, running a business is daunting; so if writing a plan is too hard right now, an honest question to ask yourself is are you reallt ready to build, sustain and grow a business? It is a crucial question. Business ownership brings lots of choice, options and decisions (plus paperwork!). If the challenge of describing your idea is too great, it may be an indicator that this is not the right time (or right business idea) for you.

The way to approach this question is to recognise that the contents of a business plan are interconnected. Decisions on product affect marketing, decisions on marketing affect finance, decisions on finance affect the timing of actions, and so. By writing and refining one aspect of your plan you may be required to review all others.

Therefore, my advice is start somewhere. Anywhere actually. If starting at the beginning suits you, start there. Put down your thoughts and build on them. If making a spreadsheet is the easiest place for you to start, do that first. If you are most comfortable describing potential customers begin there and move on. Start somewhere, as every part will need to be edited, reviewed, improved and connected as you progress.

As a practical way to start a plan, we recommend using the Business Model Canvas as it is a visual ‘map’ that can help you collect your initial thoughts and then construct a document thereafter. It can be constructed from bullet points, post-it notes and lots of paper; then you can begin to write out the detail. This is just one of many types of planning tools now available online so try some searching so you choose a format that best suits you and your business.

Therefore, in summary as there is much more I could write, the essence of my answers are:

  • Yes you will do well to write a plan; and,

  • Start with the part you know best and build from there.

If you want further advice we (the Know+Do team) have a 1 page business plan template that we can share. Call me on 0161 2804567 or email bernard@knowanddo.com and I can forward you a copy.

The Art of Great Delegation

This week I had the privilege of making a presentation to fellow members of the Institute of Directors in Manchester, UK. I was asked to share how Directors could approach delegation in their business to be more effective in their role.

What fascinates me about working as a leadership coach and trainer is that despite everyone in the room being a Director, each person came with a different expectation of what they needed to explore around delegation. My professional challenge - and the fun part of our work - was to take my prepared presentation and weave the audience’s expectations into the hour. I managed to reference the legal issues, leadership styles, change management, making time, devolving authority, sharing responsibility, harnessing technology and dealing with growth; all the questions they were interested in!

Underlying, the techniques I shared to improve daily delegation I referenced two guiding principles. This was because having access to a technique to use is only one part of effectively deploying a skill; knowing the principles behind it allow you as a leader to adapt, develop and contextualize the technique. The two principles behind great delegation are:

  1. Know the purpose. Delegation deals with the ‘What’ of business, the things that need to get done. However, starting with the what is not a leadership perspective it is fulfilling a management duty. Leaders need to be clear on ‘Why’ something is happening and ‘How’ it is delivered. So, if a Director were to ask me or my Know+Do colleagues to help them solve a problem around delegation we’d want to know the purpose of the business, its mission, its key targets, its values. Those why factors that drive behaviour, decision making and define success. Then we check out the how of a company - its key strategies and processes, its ways of organising itself and its 'internal ‘rules’. This is so we can place the delegation issue in context and how we solve that must reference why the business exists and connect with how it operates.

  2. Leadership is a daily practice not a one time event. By this we mean everyday the people in, or connected to your business, will need you to lead them. People are not static, they change, evolve and grow. Businesses are dynamic, new sales arrive, the economy changes, the competition gets better. Delegation is therefore not something we do once and forget about; it is something we do and repeat. Finding ways to ensure we have sufficient energy, the right attitude and sustained motivation is crucial to leading a team, whatever its size or context.

In the presentation a great deal more was shared. Techniques on quick planning for delegation. Principles to measure a delegation strategy. Language in differentiating delegation levels. How to ask questions in the right format. But the principles to great delegation underpinned the practice: Know why your business exists and work hard on your skills as a leader. After all, as a Managing Director I know well shared with me just last week:

“Delegation only works well, if the one delegating works!”

For both principles I shared a template to map and assess the business and the leader. If you want to find out about these contact me on bernard@knowanddo.com and I can share the templates with you.

Does 'Why' Really Matter?

I came across the above diagram in Simon Sinek’s book, Leaders East Last. It is a very simple picture but one that helps me explain to leaders the importance of having a ‘Why’ in their business. When my colleagues and I at Know+Do are asked to work on a problem a client has in their business - whether that is about the performance of people or their processes or strategies - we often get puzzled looks when we ask a question like:

  • Tell me about the vision of the business, what is it aiming to achieve?

  • What is the purpose of the company and why does it exist?

  • How do your values help you achieve your mission?

The normal response is along the lines of, ‘that is not important right now, so can we get back to looking at the problem?’ However, our interest in the ‘why’ is because it is usually the best starting point to solving the problem.

In his book, Simon Sinek is referencing the challenge of bringing others with you and expanding the capacity of a business. If too few people have the authority to make the right decisions at the right time, performance will suffer; customer satisfaction will drop; employee motivation and confidence cannot rise, and so on. But if the leader sets out a vision and articulates why the company exists, they can share authority with those who are closest to the daily information in its context; they can expand their influence and empower their people within the framework of a vision.

That is why if a company has a senior management team that is not functioning as well as it should, we ask about the mission, vision and values of the business. These terms set the tone for how the business operates and provide the guide to what makes a decision appropriate or not. Knowing these gives an objective perspective to reference, which is needed to re-set a team’s goals and behaviour.

When a business is struggling to organise its key processes effectively, we ask about the core purpose of the company to ascertain what should be the common thread of motivation for all systems and procedures. Then when we look at the detail of a process, the blocks present or missing steps, we can focus everyone upon the task of achieving the bigger purpose. This puts the everyday challenges into the right perspective and gives a common language everyone can use to work together.

If a leader feels they need to micromanage their team because things are never done right or to their standards, we’d check how the leader is using the company’s goals and values to develop their team. Are they sharing and promoting a mission that enables others to deliver on the company’s goals or are they just trying to make subordinates act in their own image? The values give descriptions for behaviour and mindset that can go beyond one leader and be embraced by all if the conditions are correctly set.

Even when we run training courses and open events for leaders we start with the purpose. Get the purpose clear and a high performing business can follow. To help frame this thinking we have a tried and tested tool we use with leaders to map their company purpose and confirm how it influences their planning and performance.

This is the reason that ‘why’ does really matter. It is the foundation upon which a business can build success. Thus, to solve a problem it always starts with the question, ‘Why?’

So, my question to a business leader reading this post today is: What is your organisation’s purpose and how does it drive performance? If you know what it is that is great, well done; now try looking at how you are using it every day. Do you see the values explicitly expressed by people? If you are not sure about the purpose, then it is time to start searching for one. Either way, Know+Do enjoy sharing ideas and inspiration so contact us today to ask how we can ensure your why really does matter!